Privacy Policy
KetoCake Lab ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit ketocakelab.com or join our waitlist.
1. Information We Collect
We collect only the minimum information necessary to operate our waitlist and communicate with you:
- Email address — when you join our waitlist or subscribe to our newsletter.
- Usage data — anonymised data about how you interact with our website (page views, referral source). No personally identifiable information is attached to this data.
We do not collect passwords, payment details, or sensitive personal data through this website.
2. How We Use Your Information
- To send you updates about the KetoCake Lab app launch and beta access.
- To deliver the Keto Cheat Sheet and other resources you requested.
- To improve our website and communications based on aggregate usage patterns.
We will never sell, rent, or share your personal data with third parties for their marketing purposes.
3. Email Communication
By joining our waitlist you consent to receive occasional emails from KetoCake Lab. You can unsubscribe at any time by clicking the unsubscribe link in any email, or by contacting us directly. We use MailerLite to manage our mailing list. MailerLite's privacy policy is available at mailerlite.com.
4. Cookies
This website uses no tracking cookies and no third-party advertising cookies. We may use a minimal session cookie to ensure the website functions correctly. No cookie consent banner is required as we do not use non-essential cookies.
5. Data Retention
We retain your email address for as long as you remain subscribed to our list. Upon unsubscribing, your data is removed from our active mailing list within 30 days. You may request complete deletion of your data at any time.
6. Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data ("right to be forgotten").
- Withdraw consent at any time.
To exercise any of these rights, contact us at hello@ketocakelab.com.
7. Data Security
We take reasonable technical and organisational measures to protect your data. However, no method of transmission over the internet is 100% secure. We encourage you to contact us promptly if you have any concerns about your data.
8. Children's Privacy
KetoCake Lab is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify subscribers of significant changes via email. The "Last updated" date at the top of this page reflects the most recent revision.
10. Contact
Questions about this Privacy Policy? Reach us at hello@ketocakelab.com or via Instagram.
This policy applies to the KetoCake Lab website and waitlist only. A separate privacy policy will govern the mobile application upon launch.